Although they are quite different from modern Chinese characters in terms of font style, basically, they still resemble each other in character formation. 虽然甲骨文的外形和现在的汉字有很大的区别,但是从构字方法来看,两者还是基本上是一致的。
Diversity and Artistic Quality of Modern Font Typesetting; The Elements of Publishing Culture in the Opening Ceremony of Beijing Olympic Games 当代字体排版的多元化风格和艺术性解读北京奥运会开幕式中的出版文化元素
In modern marketing and advertising, good brand should have a unique pattern, color, shape content but also have complementary typography design with the brands, that font constraints to strictly regulate the long-term maintenance, in order to make consumer keep memories. 现代市场营销和广告宣传中,优秀的品牌应该在拥有独特的图形、色彩、造型的同时还要有与品牌内涵相辅相成的品牌字体设计、严格规范的字体来进行长期的维护,才能使消费者记忆深刻。
In the modern visual communication design, fonts, as an important element, have four forms: the commonly printed fonts, the art of calligraphy, art font and graphic creation of font. 在现代视觉传达设计中,汉字字体的类型主要有常用的印刷字体、书法字体、手写字体和艺术字体四种形式。
Such as, western and Japanese font design language is very rich and diversified, and they represent the forefront of modern font design level direction. 如西方和日本的字体设计语言就十分丰富与多元化,代表着现代字体设计水平的前沿方向。